New Brand, Same Mission: Your Impact Creates Ripples

Family medicine is where care often begins – in the trusted connection between you and your patients. From that single moment, a ripple extends outward: supporting families, strengthening communities, and shaping the health of our province.

Today, we’re proud to share a new chapter in our shared story: the launch of our refreshed brand and a redesigned website built with you in mind.

What’s new?

• Our visual identity – a refreshed look and voice that symbolizes the ripple of impact your care creates across BC.
• A streamlined website – organized around our three pillars: Connect, Advocate, Empower and a brand new ‘Resources’ section where you can filter and search for exactly what you need.
• Faces you’ll recognize – with over 8000 members, we’re proudly member-driven. That’s why you’ll see only BC family physicians, residents, and medical students featured in our content.

This is more than a new look – it’s a clearer, stronger way to support you, our members, and to amplify the vital role of family medicine in BC. Explore our site today!

Thank you for the care and dedication you bring to your patients, your communities, and our province. We’re excited to share this new chapter with you – and to continue extending the ripples of impact, together.