BC College of Family Physicians advocates for family medicine reform in the media

The BC College of Family Physicians (BCCFP) is making headlines as family medicine issues take centre stage in provincial and national news cycles. From primary care access challenges to the urgent need for reducing admin burnout, media outlets across Canada are amplifying the voices of family physicians and highlighting the importance of equitable and accessible health care.

This heightened visibility reflects a growing recognition of family medicine’s critical role in ensuring comprehensive patient care and building healthier communities.

Dr. Jennifer Lush, family physician and Board Member of the BCCFP, recently spoke to the increased pressures family doctors face amid rising patient demands, calling for stronger support systems that retain and empower physicians.

“We need to be investing in longitudinal family medicine, whether that’s in government-run clinics or individual practices…Family doctors, wherever they practice, need to be supported to continue to care for British Columbians.”

With health care top-of-mind for many in BC and across Canada, the current media spotlight on family medicine signals a promising step toward meaningful policy changes, from expanded funding to innovations in care delivery. By keeping these issues in the headlines, the BCCFP hopes to foster informed dialogue and inspire action to support the long-term sustainability of family medicine across BC and beyond.

Catch up on the news coverage here:

• CTV News Live (national) – ctvnews.ca/video?clipId=3018846

• CTV News (BC) – bc.ctvnews.ca/b-c-election-could-a-health-care-deal-stabilize-a-minority-government-1.7086602

• Global News (national) – globalnews.ca/video/10835043/no-more-doctors-notes-cma-says-sick-notes-should-be-skipped-for-minor-illnesses/