About
Our Strategy
Leading the way forward.
Our Vision
Thriving family physicians leading the way to a healthy British Columbia.
Our Mission
Championing the vital role of family medicine and empowering family physicians to thrive.
Our Values
Leadership
We innovate and act assertively toward a promising future for family physicians and their patients, as an integral part of the health of British Columbians.
Equity
We are guided by a social justice lens and center family physicians’ role in building a just health care system.
Cultural safety
We champion cultural safety in individual and community care and commit to principles of Truth and Reconciliation.
Integrity
We center respect, transparency, and accountability to members across our work.
Who are we and why do we exist?
As a member-led organization, the BC College of Family Physicians is a passionate, independent champion for family medicine. We bolster the unique and irreplaceable role of family physicians within BC’s healthcare system with a strong position of advocacy, data-informed practice, and a focus on community building. We support family physician-led primary care and work with partners to champion high-quality health care.
Who we serve
We serve the family physicians of today and tomorrow who are making a vital impact on the health of individuals and communities across British Columbia. We know that when family physicians thrive in their careers, individuals will thrive in their health.
What we do
We empower, connect, and advocate to bolster the individual and collective experiences of family physicians and advance the field of family medicine. We bring focus to the need for respect and recognition of the specialized training and knowledge of family physicians in the provision of primary care. We work toward a future where every individual across BC receives comprehensive, compassionate, and culturally safe healthcare from a trusted family physician.
empower
We empower family physicians to thrive in their careers and provide high-quality care to their patients. We do this through education, resources, and support that enhance their skills and knowledge.
advocate
We advocate for the needs and interests of family physicians at all levels of government and within the healthcare system. We work to ensure that family medicine is recognized as a vital component of BC's healthcare system.
connect
We connect family physicians with each other and with the broader healthcare community. We create opportunities for collaboration, networking, and sharing of best practices.
Strategic Priorities
We are committed to advancing family medicine in BC through focused support, strategic partnerships, and bold advocacy. Our strategic priorities guide our actions and ensure we are meeting the needs of family physicians.
Focused Support
Provide meaningful services in alignment with member input and the evolving needs of family physicians
Strategic Partnerships
Engage in collaboration with partner organizations to take meaningful action toward shared goals
Bold Advocacy
Leverage our independent voice to advocate boldly for changes that meet the current and evolving needs of family physicians
Our By-Laws
Explore the full details of our Bylaws.
Our Brand Story
At its core, family medicine creates ripples that extend far beyond the examination room. Like raindrops falling into a puddle – a familiar sight in British Columbia’s coastal environment – each interaction between a family physician and patient generates expanding circles of impact that touch families, communities, and generations.
Consider a grandmother receiving proper care for her arthritis from her family physician. The immediate medical outcome – reduced pain and improved mobility – is just the first ripple. This allows her to attend her granddaughter’s piano recital, strengthening family bonds and supporting her granddaughter’s artistic development. The woman can now also return to her volunteer work at the local library, enriching community programs. She’s better able to care for her spouse, reducing strain on other healthcare resources. Her improved health means her adult children worry less, allowing them to be more present in their own work and family lives.
Like concentric circles expanding outward from a single raindrop, one medical intervention creates waves of positive change throughout the community. This is the essence of family medicine – individual moments of care that ripple outward, touching countless lives and creating lasting impact.